Potato is considered as swap to the cereals in under developed regions of the world. It has 75 percent contribution in food chain which contains higher calorie ratios than both grains and rice. It is used as staple food in many countries of the world and f eed the millions of the peoples in the world which are anguish to somber issue of augmenting food security. Present study was conducted to inspect the factors affecting Potato production with special reference to entrepreneurial level of farmer in Punjab, Pakistan. Okara, Sahiwal and Kasur are considered leading potato producer Districts in Punjab, Pakistan. Largest share of the labor force in these districts is engaged in potato production. Sample sizes consisting of 109 potato producers were taken from these three districts through purposive sampling technique and statistical analysis of study variable was done by the use of Multiple Linear Regression Model . Results of the study suggested that cost efficiency, use of high yielding variety, provision of extension services, awareness regarding diseases of potato crop, level of technology and market information were contributing significantly in increasing potato production in Punjab, Pakistan. Study recommended that provision of extension services, awareness regarding potato diseases and market information about last year production statistics, trade volume of potato shared last year and coming year trade decisions should be made available by government for the prop up farmer in term of gainful potato production and surmount the peril of instability in potato price.
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